We received an early Christmas present, again courtesy of one of our favourite marketing minds, Seth Godin. He has just released a free 82 page E Book – entitled What Matters Now – a compilation of inspirational thoughts and wisdom provided by 70 different authors.
It is difficult to nominate but amongst my favourites are:
‘Make compassion a core value’ Mitch Joel, p33
‘The future belongs to people who can spread ideas’ Guy Kawasaki, p32
‘Or you can earn attention by creating something interesting and valuable and then publishing it online for free’ David Meerman Scott p48
‘Stop waiting around for bosses and companies to get better and and complaining about how you are treated. Build the skills – and use them – that will permit you to create the environment in which you want to live’ Jeffrey Pfeffer, p29
‘Business is a game. (In) Strategy. Learn to adapt. Adjust your style of play as the dynamics of the game change.’ Tony Hsieh, p26
‘Sing in your own voice’ Hugh Macleod, p10
‘If not Excellence, what?’ Tom Peters, p20
‘…its usually a small percentage of the tribe within the larger tribe who spread the word. …They are the One Percenters. The One Percenters are often hidden in the crevices of niches but they are the roots of word of mouth. …find them and attract them.’ Jackie Huba & Ben McConnell, p17
‘Forget about working on your weaknesses -> Focus on supporting your strengths. ‘ Marti Baletta, p22
As Seth says: ‘Things to think about’ .. ‘small things do make a difference’. You can view the E-Book and download here. (Just click on the link). Enjoy! And thanks Seth!
This is the first time I visit your website. It ‘s good, isn’t it? And this post, too.
Thanks so much for your comment Shamsul! It is very much appreciated. The ‘What Matters Now’ e-book is packed with gems – advice and inspiration. Seth Godin is one of my favourite marketing thinkers (which is probably evident from our website!). Please visit again soon and don’t hesitate to let us know if we can assist you in any way. Best wishes
[...] Hyatt, CEO of Thomas Nelson Publishers wrote the following about Vision in Seth Godin’s ‘What Matters Now’. He talks of how a vision connects employees to a larger story and how leadership is critical to [...]
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Thanks so much for visiting and your comment! I really appreciate it! Looking forward to staying connected and talking again soon!
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