Comments on: The 1-2-3 of Managing Your Social Media (A Beginner’s Guide)

By: Would Oscar Wilde have tweeted? Marketing implications. | Marketing Is Us

Would Oscar Wilde have tweeted? Marketing implications. | Marketing Is Us — Fri, 30 Jul 2010 02:08:52 +0000

[...] The 1-2-3 of Managing Your Social Media – A Beginner’s Guide [...]

By: Five Common Marketing Questions | Marketing Is Us

Five Common Marketing Questions | Marketing Is Us — Mon, 07 Jun 2010 08:08:00 +0000

[...] Read more: The 1-2-3 of Managing Your Social Media [...]

By: Anne

Anne — Sun, 13 Dec 2009 09:18:01 +0000

Thanks Sean for your comments. Since writing that post – have seen a comment which likened social media to mass marketing! Aaa! Mass marketing is defunct. Broadcast use of social media won’t work either. People will just unfollow.

Thanks for the updated FB stat .. I also just saw a new one for LinkedIn quoted as 53 million! Guess the important takeaway is that these platforms are powerful and growing. Enjoy Hannukah.

By: Sean Williams

Sean Williams — Fri, 11 Dec 2009 22:59:12 +0000

Anne: this is such an important item: “Social media is not about selling – but like offline networking – its more about building relationships and engaging your followers.”

This singular truth needs to be inscribed on the social media doorposts (here in the States, it’s the first night of Hannukah tonight) — too many organizations are seeing social media as a broadcast platform. We still will be held accountable for contributing to business outcomes (I hope!), but let’s not make social media the reeking cesspool that e-mail marketing has become, eh?

Notwithstanding Craig’s fear that Twitter has (note Americanism creeping in) “jumped the shark” — microblogging isn’t going away, but it might not be called Twitter for very much longer. Friend Feed, anyone?

Oh, and one small correction — FB has 350 million users as of last month…

Cheers.

By: Anne Sorensen (Marketing Is Us)

Anne Sorensen (Marketing Is Us) — Fri, 11 Dec 2009 08:33:12 +0000

Tks Craig for your comments (and humour!) Re suitability – by applying the trusted marketing fundamental – understanding your customers’ behaviour and tailoring all marketing activities to suit (including the option of social media as a communications channel) – you can’t go wrong. The case for using social media needs to be supported by data – success stories, case studies. I believe organisations will catch on if we articulate and demonstrate the benefits.

By: Craig Pearce

Craig Pearce — Fri, 11 Dec 2009 06:32:14 +0000

Yes, well, watch out – as the activity on Twitter has flatlined in a big way according to a recent report I read and MySpace is not looking too flash at the moment either!

Could we be headed for social media doomsday? Are typewriters about to make a comeback? Will cotton be used for football jerseys soon?

Social media isn’t suitable for all marketing activity, obviously. But you wonder, with all us comms pros preaching the social media gospel (judiciously and with much prudence, of course), that by the time organisations catch on to it will the horse have bolted?