I was asked recently about the value to business of blogging. In this era of interactive technology enabled by Web 2.0, blogs or web logs have become increasingly popular. Three of many benefits cited are customers, communication and SEO.
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I was asked recently about the value to business of blogging. In this era of interactive technology enabled by Web 2.0, blogs or web logs have become increasingly popular. Three of many benefits cited are customers, communication and SEO.
Seth Godin’s new book Linchpin again makes us think whilst also providing inspiration. Seth talks of ‘lizard brain’ – that which prevents us from being ‘artists’. Art, Godin says is about creativity and boldness to challenge the status quo.
Great product design delights customers. It also renders significant benefits to business by differentiating a product in a competitive market, enhancing the brand, generating customer loyalty and reducing the marketing budget. The best (most successful) products are designed to suit the customer. They are shaped from a commitment to understand customer needs, behaviour and enhance their overall experience.
