Tag Archive: branding; marketing; strategic marketing planning

Cultivate your customers

Customers are at the heart of every sound marketing strategy

Your customers are at the heart of your marketing efforts. A number of research studies have shown that it costs significantly more to find a new customer than to retain an existing one. So, in developing marketing strategies to grow your business, look to your existing customers first.

Five common marketing questions

In developing marketing strategies to grow their business, owners often have many questions. Here are five marketing questions we’re frequently asked. We hope you find the responses useful in development of your marketing strategy.

Branding Lessons Learned From iSnack 2.0

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The iSnack 2.0 scandal reminds of several lessons about branding which all businesses can apply. This article provides 3 key branding tips for small business.

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