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Your customers are at the heart of your marketing efforts. A number of research studies have shown that it costs significantly more to find a new customer than to retain an existing one. So, in developing marketing strategies to grow your business, look to your existing customers first.
In developing marketing strategies to grow their business, owners often have many questions. Here are five marketing questions we’re frequently asked. We hope you find the responses useful in development of your marketing strategy.
Seth Godin’s new book Linchpin again makes us think whilst also providing inspiration. Seth talks of ‘lizard brain’ – that which prevents us from being ‘artists’. Art, Godin says is about creativity and boldness to challenge the status quo.
Great product design delights customers. It also renders significant benefits to business by differentiating a product in a competitive market, enhancing the brand, generating customer loyalty and reducing the marketing budget. The best (most successful) products are designed to suit the customer. They are shaped from a commitment to understand customer needs, behaviour and enhance their overall experience.
Choosing the right promotional mix to achieve business growth is complex. Understanding of the market, the product or service and customers will ensure selection of the most suitable promotional tools. However, the modern day marketing catch cry: ‘Stop Interrupting’ is proving key. A recent study supports the move away from traditional media methods. The new style of marketing via customer engagement has significant benefits for both the brand and the business.
