It’s terrific to see so many nonprofit organizations harnessing the power of social media to increase awareness, advocacy and ultimately donations for their cause.
Using platforms such as Facebook, Twitter and YouTube, they’re engaging supporters and building relationships by providing important information, and asking and answering questions. Here are three examples.
. (Click on images to enlarge)
|
.
|
. World Vision Australia on Twitter |
Nonprofits are also using social media in clever and entertaining ways:
Facebook Coupon Incentive
Last week Red Cross Australia launched their new flagship fashion boutique, Red Threads, in Sydney’s Paddington. Their social media activity included a downloadable discount coupon, exclusive to Facebook, providing visitors to their page, further incentive to visit the new store.
..
You Tube Old Spice Spoof
.
.
New Platforms – Foursquare
Foursquare, a location based social network, is one of the newer social media platforms. But it’s set to increase in popularity as organisations incentivise users to visit their retail locations by rewarding check-in’s with special offers or vouchers.
With approximately 700,000[1] nonprofits in Australia alone, more nonprofits will soon be harnessing the power of social media as part of their marketing programs to connect with their supporters and grow advocacy and donations for their causes.
If you are a nonprofit – how are you using social media to achieve your strategic objectives?
[1]ABS 2009
Related Posts:
Cause Marketing: Pink Cricket
For Good. Social media and the power of real-time connection.
The 1-2-3 of managing your social media – a beginner’s guide.
Thanks for the mention in your blog Anne. We love being involved in social media and connecting with our supporters through conversation. Tim’s spoof of the Old Spice ad was lots of fun and helped to get our message out. With social media being such an important way of hearing what supporters want and think, it is important for us to be listening and responding to requests and educating if there is any misunderstanding. We utilise social media to engage our supporters and to encourage them to be advocates with issues that are important to them.
Thanks so much Clare for your comments. Just after publishing this post, I received a copy of your latest e-newsletter – another example of connecting with customers via great content. Fantastic. Thanks for all your great work – from both the organisational as well as marketing perspectives. Best wishes.
looks cool and seems really interesting.
that’s quite something