Seth Godin spoke of how we have moved from an era of finding customers for products to one where products are shaped to suit customer needs – reinforcing customer focus. It is also a cost effective marketing strategy – avoiding the pushing of products onto an unwilling audience.
The following is a great example of shaping products to suit customer needs – satisfying a need with which many women would identify.
Called Feet Fairies -they're little fold up ballet pumps, small enough to fit in your handbag, ready to exchange for your high heels at the end of a long night of standing or dancing. FAvaila
Rainproof and available in two sizes, they're packaged in a small pouch which unfolds to create a portable carrier for those heels.
A fantastic idea – and perfect for the forthcoming Spring Racing carnival!
Shaping or customising products to suit customers' needs begins with understanding customers – which the following post discusses. For every company – consumer insights must be non negotiable
How have you shaped your products to suit your customer needs? It is important to consider as a fundamental to your overall business and marketing strategy.
[...] Shaping Products to Suit Customer Needs [...]