Seth Godin’s new book Linchpin launched yesterday. My copy is on its way. I read an excerpt earlier in the month and now can’t wait to read it all.
In Linchpin, we’re again made to think, whilst also being inspired. If you need any further ‘firing up’ for your activities this year – I recommend getting hold of this book.
The book’s marketing has been interesting. Seth shared via his community – rather than the traditional means of book promotions – ie print, radio, tv advertising and publicity.
Judging from the number of people now talking about Linchpin, including the significant number of other marketers and writers who have interviewed Seth, the ‘New Rules’ marketing approach has worked. Linchpin is set to become an instant bestseller.
Linchpin’s messages are profound. From reading and listening to several interview transcripts, the following ideas personally resonate:
1. Lizard brain – a concept which as David Meerman Scott posts, is at the core of our resistance to do meaningful work. My understanding: it’s what holds us back from realizing our potential – doing what we want to do which might be contrary to the ‘norm’ . The lizard brain, according to Seth prevents us from from being ‘artists’.
2. Seth’s analogy of artists: Art is the ’act of bringing humanity and connection to somebody else’ .. not following rules but ‘your gut and soul’. Its about creativity, and boldness to challenge the status quo. In a recent blog post continuing the theme Seth wrote: ’Art is what we are doing when we do our best work ‘ from Making Art
Here are a couple of the Seth Godin Linchpin interviews. A full list is here and Seth’s blog post- here . The list doubles as a convenient summary of great blogs to read.
As the end of the first month of a new year approaches, I hope you draw inspiration for the remainder of 2010 from this book. Enjoy!
David Meerman Scott interviews Seth Godin from David Meerman Scott on Vimeo.
John Jantsch’s Interview with Seth Godin
You can order your copy of Seth’s new book here.
