White space could be considered a rather Zen like concept. Noiseless. Calm. Uncluttered. It’s also very important for communication and has applications for marketing strategy.
understanding your customers and shaping your products and services accordingly, are critical for effective marketing strategy. Understanding your customers also involves identifying those trends which are likely to impact their purchase behaviour in some way. Bernard Salt is an Australian demographer who has been identifying trends for more than twenty years.
An exchange on David Meerman Scott’s WebInkNow blog raised some interesting questions about marketing and the importance of marketing strategy in today’s world of technology. Despite the changes in technology and their impact on our customers’ behaviour, some fundamentals have remained the same.
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