Strategic Alliances: The Power of Partnership

Strategic Alliances

During her recent official Australian visit, HRH The Crown Princess of Denmark (‘our Mary’), flew to Broken Hill to tour the Royal Flying Doctors (RFDS) headquarters, where she announced a joint initiative between The McGrath Foundation and the RFDS of Australia’s first flying Breast Care Nurse. The initiative reflects a strategic alliance between the two non-profits – a powerful partnership which will provide benefits to many.

Gaspworthy design

Architects Michael Chen and Kari Anderson of Normal Projects designed an innovative solution for a tiny Manhattan apartment cramped for space. Perhaps design thinking principles were used to arrive at this functional and unique solution.

design thinking in business strategy

design thinking in business and marketing strategy

Design thinking is an innovative approach to solving problems. Human centric – it focuses on the audience, involves development and testing of hypotheses, and rapid and frequent prototyping. For businesses not wanting to rely only on analytics or feeling and intuition, design thinking represents a third way to approach problems and innovation.

Rebuilding brands. Rebuilding trust.

Qantas is rebuilding brands.

As Qantas rebuilds its brand after recent events, much of its focus will undoubtedly be on rebuilding trust. Trust, as global public relations company Edelman noted in their 2010 survey, is an essential line of business.

Strategy first: marketing in a digital age

It’s still strategy first when marketing in this digital age. Here is a great 4 minute video capturing some comments from attendees at the Australian Marketing Institute 2011 conference which has just concluded.

Activating the community

Marketing Is Us marketing community

Supporting a cause close to the heart of your business, that is meaningful and relevant to your staff and customers, has always been good business. For causes, harnessing social media to build a community which then advocates on behalf of your brand or cause is even more powerful.

Stay Hungry. Stay Foolish. R.I.P. Steve Jobs.

Visionary. Artist. Innovator. Steve Jobs.

As we mourn the passing of Steve Jobs and contemplate his legacy, we’re reminded to give it our best right now, while we have the opportunity.

Are you ready for ‘bare bones’ marketing?

Seeing Bryan Adams this week on his Bare Bones tour, reminded me of the core of marketing – marketing’s own ‘bare bones’.

Remembering 9/11 … a personal story.

tt fm brooklyn bridge. Remembering 9/11

This blog usually focuses on marketing issues – matters that can be of assistance other businesses – small to large. As today marks ten years since the attack on New York’s twin towers, I wanted to make this post a little more personal.

Inspiration from Steve

With the news today of Steve Jobs’ resignation from Apple as CEO, this post revisits an inspirational address he gave to the graduating class of Stanford 2005.

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