The problem with communication … is the illusion that it has been accomplished.”
George Bernard Shaw
From Metroactive.com - 'A Talking Heads album cover that never was' by Anita Kunz
In our recent post Business Communication. It’s A Little BIG Thing. It’s Everything. we talked of David Meerman Scott’s research into ‘gobbledygook’ – those frequently used but meaningless, nonsensical words.
In conjunction with Hubspot, David has created a Gobbledygook Grader, which evaluates written content (press release, brochure copy, etc.) checking for use of gobbledygook, jargon, cliches and over-used, hype-filled words. Run your content through the grader and you’ll receive a grade together with a full report.
It’s a great tool to check and eliminate those words and phrases which have crept into our communication – the ‘gobbledygook’ which holds little meaning for our intended audience. The site also provides some handy links to other useful resources.
As we’ve said before (but it’s worth repeating): simple and clear business communication – is a little BIG thing. It’s everything. (Thanks Tom Peters!)
Related Links and Posts
The New Rules of Marketing & PR by David Meerman Scott and The Little BIG Things by Tom Peters are available here.
David Meerman’s Scott Gobbledyook Manifesto is available for download here.
