David Meerman Scott
Best selling author and marketing strategist David Meerman Scott will be visiting Australia shortly to conduct a series of Marketing & PR Masterclasses.
Regular readers of this blog will know I became a fan of David’s work after reading his book The New Rules of Marketing & PR just after establishing my business. It’s full of practical tips, insights and information on how to market in this new age.
The New Rules of Marketing & PR has now been updated to include new examples and information about Facebook, Twitter and other social media sites.
I love the way David has forged the path of marketing in the 21st century – urging marketers and businesses to focus on our customers, identify the customer problems our products solve; and harnessing the technology, to earn attention by providing content which is valuable and interesting to them.
Technology has changed our customers’ behaviour, and as marketers we need to ensure we are adapting our products and services and communication accordingly.
In a rapidly changing world, the fundamentals haven’t changed. The old rule of focussing on the customer still applies. However, David’s books provide valuable insights into the important new rules of customer engagement and instant, real time communication.
Which marketing rules are you applying?
Information about David’s masterclasses can be found here
Related Posts
Social Media and the Power of Real Time Connection
Deloitte Social Media Rock Stars (David did blog about Deloitte, a great social media case study – however this one is included because of the Grateful Dead clip!)
Saw your tweet, thanks for this advice, this book looks great and I will definately be having a look at it.
Thanks Bronwyn! I know you won’t be disappointed. A valuable book!
Looking forward to connecting with you Anne! Many thanks.
Thanks David for dropping by!
Looking forward to seeing you too. Hear the boys are going to hang five with you! 
Take care – see you shortly!