Now, more than at any other time in history, speed and agility are decisive competitive advantages.” David Meerman Scott - “Real-Time Marketing & PR”
Engage your market, connect with customers and create products that grow your business
Last week in our book update, we mentioned David Meerman Scott and his latest book “Newsjacking“ which describes how being alert and responding to breaking news in real-time can generate media coverage for yourself or your business.
David is a marketing and leadership strategist and a favourite marketing author.
The video above is a keynote presentation which David delivered in California earlier this year to a 1200 strong audience at The NAMM Show – one of the world’s largest music product and trade shows.
The presentation is based on David’s bestselling book “Real-Time Marketing & PR” and shows how to instantly engage your market, connect with customers and create products that grow your business now.
David is the author of eight books and the series editor of six. His book “The New Rules of Marketing & PR” is now in its third edition and has been on the Business Week bestseller list for six months with over a quarter of million copies sold in more than 25 languages – from Bulgarian to Vietnamese.
The rules of marketing & PR have changed,” David says. “Now buyers are finding answers to their problems online. They search Google, read online portals and news sites and are active on social media like Facebook and Twitter. Your buyers watch YouTube videos, listen to bloggers’ advice and opinions, and visit company websites. Are you reaching them?.”
Enjoy the Keynote!
How are you marketing in real-time to engage your market, connect with customers and create products that grow your business?
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