Linchpin reflections

Seth Godin’s books brim with both inspirational marketing  ideas and motivation.  Linchpin,  Seth’s latest, is no exception.

When I started my business not quite two years ago, many of  Seth’s blogs felt as though he was speaking directly to me.  Some of my favourites include: Breakthrough’s and Drips (about delivering consistent benefits over time);  The Marketer’s Attitude (detailing desirable traits of marketers),  What Marketers Actually Sell and Lonely, Scared & Bitter . These were just some of the posts which  provided much inspiration and motivation in those early days,  and Seth’s Blog continues to do so.   For me, Linchpin extends that.


‘Our work is our art

In Linchpin Seth likens our work to that of an artist. As an amateur and frequently frustrated artist I loved this analogy – the rawness, frustration and creativity involved in the pursuit of our own idea of perfection. Seth asserts our work is our art. The more we put into it – emotional work – the better the results.

‘Transcend the job description’

Seth inspires us not to be average but to be the best we can be.

Perhaps by having my own business it is easier to express this, but he makes it clear no matter what working environment you are in, you can do this.  Transcend the job description.

‘Beware the Lizard Brain’

I have posted previously about the lizard brain: that which holds us back from our best work, stopping us from becoming true artists.

Linchpin is also a plea for individuals to be true to themselves: work hard, don’t be compliant, go above and beyond:

Sing in your voice. Draw your own map. Make your own systems’.

In Linchpin, I feel Seth is like a coach:  motivating, nudging and inspiring us to do our best work.

I loved this book and will read it again.  Look forward to finding a book group in which  I can enjoy dissecting it with others.

Thanks Seth.

If you are interested in purchasing Linchpin, it’s available at our EStore.

16 Responses to Linchpin reflections
  1. Gretchen Gary
    March 19, 2010 | 7:05 pm

    Great post! I just started reading Linchpin and feel like he’s finally putting words to the greatest challenge of our times – breaking from the logic of mediocrity that drives the conventional corporate culture. I wish I had read this book in high school, when I was constantly disciplined for being a non-conformist. I feel like his analysis of our school systems is especially compelling and so unfortunate for the gifted youth out there who refuse to be molded into a cog in the machine.

  2. Anne
    March 20, 2010 | 2:57 am

    Hi Gretchen! Thanks so much for your comment. You are going to love this book. As I said in my post I really feel that Seth is like a coach – reminding us to work hard and authentically strive for our dreams. Re gifted youth, perhaps it is our job as the next generation, to provide and facilitate opportunities for this group to ensure they will be the best they can be. Thanks again for your comment. Look forward to staying in touch. Enjoy the book.

  3. make beats online
    October 29, 2010 | 4:23 pm

    Excellent site, where did you come up with the information in this write-up? I’m glad I found it though, ill be checking back soon to see what other articles you have.

  4. Anne
    October 29, 2010 | 4:43 pm

    Thanks for visiting. The points in this post are just my own reflections about the book – which of course I highly recommend. It’s available at our E Store! Take care – see you again soon.

  5. truthaboutabs
    October 31, 2010 | 12:16 pm

    Hello I’m itching to know if I may use this post on one of my blogs if I link back to you? Thanks

  6. Shaunte Avitabile
    October 31, 2010 | 3:49 pm

    I’d be inclined to okay with you one this subject. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment!

  7. Anne
    October 31, 2010 | 9:36 pm

    Hi! Thanks for visiting. Yes as long as you attribute source – that would be fine. Look forward to seeing you soon! Best wishes

  8. Anne
    October 31, 2010 | 9:43 pm

    Thanks Shaunte for visiting and your comments. Look forward to seeing you again soon. Best wishes.

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    November 1, 2010 | 7:54 pm

    Like your page, good reading, thanks.

  10. Anne
    November 1, 2010 | 10:32 pm

    Thanks very much. Glad you like it. Look forward to seeing you again soon! Take care!

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    November 2, 2010 | 7:09 am

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  12. Shae Mozer
    November 2, 2010 | 8:14 pm

    Awesome post mate.

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    November 6, 2010 | 7:45 am

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  14. Anne
    November 7, 2010 | 3:30 am

    Hello! Thanks for visiting and taking the time to comment. Look forward to seeing you here again soon! Best wishes

  15. Rob White
    November 9, 2010 | 6:39 am

    Nice blog , thanks for the post!

  16. Anne
    November 9, 2010 | 3:13 pm

    Thanks Rob for visiting and your comment. So glad you liked it! Look forward to seeing you again soon! Best wishes.

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