When I started my business not quite two years ago, many of Seth’s blogs felt as though he was speaking directly to me. Some of my favourites include: Breakthrough’s and Drips (about delivering consistent benefits over time); The Marketer’s Attitude (detailing desirable traits of marketers), What Marketers Actually Sell and Lonely, Scared & Bitter . These were just some of the posts which provided much inspiration and motivation in those early days, and Seth’s Blog continues to do so. For me, Linchpin extends that.
‘Our work is our art‘
In Linchpin Seth likens our work to that of an artist. As an amateur and frequently frustrated artist I loved this analogy – the rawness, frustration and creativity involved in the pursuit of our own idea of perfection. Seth asserts our work is our art. The more we put into it – emotional work – the better the results.
‘Transcend the job description’
Seth inspires us not to be average but to be the best we can be.
Perhaps by having my own business it is easier to express this, but he makes it clear no matter what working environment you are in, you can do this. Transcend the job description.
‘Beware the Lizard Brain’
I have posted previously about the lizard brain: that which holds us back from our best work, stopping us from becoming true artists.
Linchpin is also a plea for individuals to be true to themselves: work hard, don’t be compliant, go above and beyond:
Sing in your voice. Draw your own map. Make your own systems’.
In Linchpin, I feel Seth is like a coach: motivating, nudging and inspiring us to do our best work.
I loved this book and will read it again. Look forward to finding a book group in which I can enjoy dissecting it with others.
If you are interested in purchasing Linchpin, it’s available at our EStore.