The Tipping Point as Malcolm Gladwell describes – and as author Iggy Pintado notes in his book Connection Generation – is “the moment of critical mass, the threshold, the boiling point.”
That point – says Iggy was October 13, 1994 – 15 years ago today – with the public launch of the Netscape Navigator Web browser, providing access to the wealth of information available on the World Wide Web. Google’s subsequent introduction extended access to that information by enabling specific word and phrase search.
These changes have transformed marketing and business today. A website is the ultimate cost effective marketing tool, extending market reach for businesses, providing a platform to build relationships with customers, brand awareness and communication.
However, although most Australian businesses are online - a little more than half have a website. If your customers are online then you definitely should be. Twenty five per cent of the world’s population or more than 1.6 billion people are linked to the web. And two thirds of Australian households are now online. A website is now a key marketing tool and fundamental to business today.
Netscape is no longer with us. The popularity of Microsoft Internet Explorer and subsequent other browsers, led to its demise. Development ceased in late 2007 and technical support cancelled in March, 2008. Netscape’s legacy though is certain to live on.
Thanks for the great post, Anne!
Cheers, Iggy
Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!
Thanks so much! Glad you enjoyed the post. The Connection Generation is certainly an informed one! It is a great age in which to be living.
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