Is there something you’d like to know more about in developing marketing strategies for your business? Here are five marketing questions I’m frequently asked. I hope you find the responses useful!
1. How can we market our products with limited resources?
Resources are always limited for businesses regardless of size, necessitating careful allocation of expenditure for the best possible return. How to market with limited resources?
Read: Clever Cost Effective Marketing Strategy
Why is implementation so important? Picasso said: Action is the key to foundational success‘. Plans must be implemented or they remain just plans.
Read more in: Marketing Strategy – Just Try It
2. Why blog?
Web 2.0 has facilitated interactivity never before possible. Blogs (or weblogs) have several benefits for business. Read more here:
The Beautiful Business Benefits of Blogging
3. Why social media?
90% of your sales will come from word of mouth or digital promotion by 2011. How do you change whatyou’re doing today to be ready for that? - Seth Godin, April 20, 2009
Social media has become a powerful additional communications channel for building relationships with customers. Managing Social Media is as easy as 1-2-3!
Read more: The 1-2-3 of Managing Your Social Media
4. What’s branding?
A brand is often thought of as a mark or distinguishing element – the company identifier, almost like a personal signature. However this is just one aspect.
A brand represents everything your organization offers.
Read more about branding here:
Your Brand So Much More than Your Logo
Branding Values Vibe & Synchronicity
Romancing The Brand (A discussion of Lovemarks – much loved and respected brands)
5. Can you recommend a great marketing book?
Of course! 
Rework by Jason Fried & David Heinemeier Hansson
I highly recommend this book written by the two founders of 37 Signals – a trailblazing software company. Rework so nicely complements Seth Godin’s Linchpin and contains the same no nonsense ‘just do it!’ attitude of Tom Peter’s. You can read it in one afternoon and will be inspired afterwards to tackle your best work!
More about Rework here. Rework is available for purchase here
What is your most important marketing question?
Hi Anne, I really like the layout of this article, and can’t resist a good question.
In answer to your question, my “most important marketing question?” is:
How do we make sure that the marketing campaign delivers to financial business outcomes?
Best, Robin
Hi Robin!
Thanks for dropping by and your question – a good, juicy one.
Campaigns based upon sound planning containing three key aspects will lead to more assured financial outcomes.
These are: i) a thorough understanding of your customers and ii) the way in which your products/services satisfy their needs and solve their problems in iii) the context of key environmental influences which impact both your ability as a provider to supply these services and a consumer’s propensity to purchase them.
These three aspects will guide the shape and duration of the campaign including the investment required to achieve objectives.
The probablity of delivering financial business outcomes (sales, profits, ROI) is greatly increased by the holistic and integrated consideration of these aspects.
Hope this answers your question! Thanks again for providing it!
PS Have a special offer with appmkr for you to use for a Sharewords App – will send USE (under separate email!)
Anne, I was just browsing around and found your blog. Your work is so innovative. Your marketing perspective is unique. I will keep on visiting.
Thanks so much Steven! Really appreciate it. Looking forward to staying in touch. Best wishes
As far as marketing books go, may I also recommend Andrew Griffiths book 101 Ways to Market Your Business? It’s one of those books you can open up at any page and find practical, useful tips. I’ve learnt so much from it! http://www.andrewgriffiths.com.au/101waysmarketbusiness.html
Thanks Nicky! I have a couple of Andrew’s ..not this one though ..so will add to my list. He always provides practical and useful information! Thanks again for visiting our blog!
Take care
I have read the book Rework & I would also recommend it too. Great read!
Joey
http://josephbushnell.com
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Thanks! Glad you enjoyed it. Best wishes.
Thank you!
Your work is so innovative. Your marketing perspective is unique. I will keep on visiting.
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