Category Archives: Web/Tech

More from Seth

It is probably evident (:)) that I am a fan of Seth Godin! Just in case you missed it – the following is useful food for thought .. The Best Way to Make an Internal Sale Be Sociable, Share! Tweet

Is Your Business Blogging?

In the age of social media, a blog ..or web log .. has become commonplace. Technorati’s State of the Blogosphere 2008 report shows that 184 million users world wide have started a blog and 346 million people read them. With the majority (77%) of active internet users reading blogs -  chances are your customers are amongst them….

The New Marketing Mix

Jumping for joy

No-one would doubt that as business owners we are operating in dynamic and challenging times.  The frameworks strategic marketers once used are also evolving embracing some of the changes in today’s technology and environment.   Recently, Chairman and CEO of Ogilvy One Worldwide, Brian Fetherstonhaugh, advocated the replacement of the  traditional marketing mix – known as  the…

Lovely Lamb & Clever Advertising – will be discussed on Gruen tonight

Have you seen the new Mothers Day lamb ad?  How clever is it?  Combining characters (and casting) of the original and very popular Bigpond 'rabbits' ad and Sam Kekovich's 'nephew' – it is cute (although Sam's nephew is a little alarming!) So great to see something unique, creative and clever. Well done to the MLA for…

Switch to mobile version