What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.
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If likened to musical styles, some may think of accounting firms more Barry Manilow than Grateful Dead. However I recently heard about the social media activity of Deloitte Australia, a member of the global Deloitte Touche Tohmatsu network and one of the big four accounting firms.It is a remarkable story – and if you’re a larger organisation, it may just get you rockin’ toward social media.

WOW! How fantastic it was to attend the inaugural TEDx Brisbane event on Saturday. I knew something of TED, but had no expectations except that the day was sure to be interesting. Interesting it was. Also: Inspirational. Thought provoking. Exciting. Emotional With the theme ‘All you need is’ ..’ ..to see’ ..’, to listen’..,…
Last week we blogged about the value of marketing auditing - Spring clean your marketing – let’s audit. The concept of examining and assessing your marketing activities as part of the preliminary analysis before strategy formulation, follows in the tradition of financial auditing – a traditionally dry practice. In his new book ‘World Wide Rave’, David Meerman…
Pic: VerminInc ‘Companies must constantly innovate. Without innovations they tend to do what they’ve always done and run the risk of getting stale and becoming competitively disadvantaged’ (Blanchard & Hutson, 2007) Innovation – an improvement, advancement or originality is formally defined as ‘something newly introduced’ It is a popular term – when googled it reveals…
The recent success in Australia of the TV show -Masterchef – denotes a change in the mood of today’s consumers. In this week’s BRW – Neil Shoebridge talks of the number of popular shows currently screening with a feel good theme – and believes their success provides lessons for marketers. Shoebridge states that people are…
Something to enjoy for a few moments .. take a little wander around a gallery of graphic design. Just click on the link Thanks to tweetbuddy @timboreid for this. You can follow Tim: http://twitter.com/TimboReid and http://twitter.com/softalize who provide Free and Useful Online Resources for Designers and Developers. Be Sociable, Share! Tweet