Category Archives: Web/Tech

A kind of magic. Happy birthday World Wide Web.

What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.

Groovy Oovie – self-serve DVD

Oovie convenience, value for money innovation

Oovie is a self serve dvd machine providing customers convenience and value. For marketing strategy, Oovie is a great example of technology induced innovation.

What’s in store for 2011?

Marketing Trends for 2011 - Marketing Is Us - Marketing Strategy

With the end of the year fast approaching, predictions for 2011 have begun in earnest. Here are three items which detail some interesting and anticipated trends to think about for the new year.

Deloitte. Social media rock stars.

If likened to musical styles, some may think of accounting firms more Barry Manilow than Grateful Dead. However I recently heard about the social media activity of Deloitte Australia, a member of the global Deloitte Touche Tohmatsu network and one of the big four accounting firms.It is a remarkable story – and if you’re a larger organisation, it may just get you rockin’ toward social media.

All You Need Is … Reflections from TEDx

WOW! How fantastic it was to attend the inaugural TEDx Brisbane event on Saturday.  I knew something of TED, but had no expectations except that the day was sure to be interesting. Interesting it was.  Also:  Inspirational. Thought provoking.  Exciting.  Emotional With the theme ‘All you need is’ ..’  ..to see’ ..’,    to listen’..,…

Business & Marketing Insight .. Peter Drucker 100 years on

drucker_bwcover

Respected management thinker and writer, Peter Drucker, would have celebrated his 100th birthday on November 19. Although imminently ‘paraphrasable’, it is the way he thought from which businesses of all sizes can learn.

More on Auditing: ‘I Love A Good Audit’

Audit

Last week we blogged about the value of marketing auditing - Spring clean your marketing – let’s audit. The concept of examining and assessing your marketing activities as part of the preliminary analysis before strategy formulation, follows in the tradition of financial auditing – a traditionally dry practice. In his new book ‘World Wide Rave’, David Meerman…

Innovate don’t Imitate

Innovation 2

 Pic: VerminInc  ‘Companies must constantly innovate. Without innovations they tend to do what they’ve always done and run the risk of getting stale and becoming competitively disadvantaged’  (Blanchard & Hutson, 2007) Innovation –  an  improvement, advancement or originality is formally defined as ‘something newly introduced’  It is a popular term – when googled it reveals…

The Feel Good Phenomenon

Telescope

The recent success in Australia of the TV show -Masterchef – denotes a change in the mood of today’s consumers. In this week’s BRW – Neil Shoebridge talks of the number of popular shows currently screening with a feel good theme – and believes their success provides lessons for marketers. Shoebridge states that people are…

Some Creative Inspiration

Typography

  Something to enjoy for a few moments .. take a little wander around a gallery of graphic design. Just click on the link Thanks to tweetbuddy @timboreid for this. You can follow Tim:  http://twitter.com/TimboReid  and http://twitter.com/softalize who provide Free and Useful Online Resources for Designers and Developers. Be Sociable, Share! Tweet

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