For businesses, blogging is a means of engaging customers, sharing information and feedback, and most importantly, building relationships. Blogs can also be a great source of information and inspiration useful to your business. I recently asked several colleagues to name their favourite blogs. Their responses with my own favourites are listed below.
If likened to musical styles, some may think of accounting firms more as Barry Manilow than the Grateful Dead. However I recently heard about the social media activity of Deloitte Australia, a member of the global Deloitte Touche Tohmatsu network and one of the big four accounting firms.It is a remarkable story – and if you’re a larger organisation, it may just get you rockin’ toward social media.
In developing marketing strategies to grow their business, owners often have many questions. Here are five marketing questions we’re frequently asked. We hope you find the responses useful in development of your marketing strategy.
This week we dedicated our enewsletter, StratEgy, to YouTube which turned five in May! Established as a site where anyone can upload and share their videos with the world,YouTube today is a thriving community, attracting more than two billion views daily. A useful communications channel and a fantastic resource for businesses, here are some of our favourite YouTube vid’s.
So much is written about branding. Kevin Roberts’ Lovemarks takes the branding concept so much further.
To blog or not to blog? That is the question. If Shakespeare was alive today, would he agree with Tom Peters and believe a blog to be his best marketing tool? Wethinks yes.
Seth Godin’s books brim in both inspirational marketing ideas and motivation. Linchpin is no exception.
WOW!
How fantastic it was to attend the inaugural TEDx Brisbane event on Saturday. I knew something of TED, but had no expectations except that the day was sure to be interesting.
Interesting it was. Also: Inspirational. Thought provoking. Exciting. Emotional
With the theme ‘All you need is’ ..’ ..to see’ ..’, to listen’.., ‘to [...]
I was asked recently about the value to business of blogging. In this era of interactive technology enabled by Web 2.0, blogs or web logs have become increasingly popular. Three of many benefits cited are customers, communication and SEO.
Choosing the right promotional mix to achieve business growth is complex. Understanding of the market, the product or service and customers will ensure selection of the most suitable promotional tools. However, the modern day marketing catch cry: ‘Stop Interrupting’ is proving key. A recent study supports the move away from traditional media methods. The new style of marketing via customer engagement has significant benefits for both the brand and the business.