What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.
1 300 560 277
What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.
With the end of the year fast approaching, predictions for 2011 have begun in earnest. Here are three items which detail some interesting and anticipated trends to think about for the new year.
In a recent HBR article, Seth Godin recommended a redefinition of failure and suggested seven different types of failure to be considered in our businesses.
potential candidates for the $100K job. The promotion highlights the value of well planned, targeted and integrated promotional activity within an organisation’s marketing mix.
In discussing Marketing Lessons from the Grateful Dead recently, we mentioned the band’s continued support of community causes. Supporting a cause that fits well with your brand, aligns to the interests of your target customers and is close to your heart, has many benefits. We detail some inspirational examples.
For businesses, blogging is a means of engaging customers, sharing information and feedback, and most importantly, building relationships. Blogs can also be a great source of information and inspiration useful to your business. I recently asked several colleagues to name their favourite blogs. Their responses with my own favourites are listed below.
If likened to musical styles, some may think of accounting firms more Barry Manilow than Grateful Dead. However I recently heard about the social media activity of Deloitte Australia, a member of the global Deloitte Touche Tohmatsu network and one of the big four accounting firms.It is a remarkable story – and if you’re a larger organisation, it may just get you rockin’ toward social media.
In developing marketing strategies to grow their business, owners often have many questions. Here are five marketing questions we’re frequently asked. We hope you find the responses useful in development of your marketing strategy.
This week we dedicated our enewsletter, StratEgy, to YouTube which turned five in May! Established as a site where anyone can upload and share their videos with the world,YouTube today is a thriving community, attracting more than two billion views daily. A useful communications channel and a fantastic resource for businesses, here are some of our favourite YouTube vid’s.
So much is written about branding. Kevin Roberts’ Lovemarks takes the branding concept so much further.