With the news today of Steve Jobs’ resignation from Apple as CEO, this post revisits an inspirational address he gave to the graduating class of Stanford 2005.
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With the news today of Steve Jobs’ resignation from Apple as CEO, this post revisits an inspirational address he gave to the graduating class of Stanford 2005.
White space could be considered a rather Zen like concept. Noiseless. Calm. Uncluttered. It’s also very important for communication and has applications for marketing strategy.
What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.
The Australian Bureau of Statistics (ABS) will conduct the Census of Population and Housing on Tue 9 August to capture an accurate snapshot of Australia and our characteristics, providing valuable information for business decision making and marketing strategy.
understanding your customers and shaping your products and services accordingly, are critical for effective marketing strategy. Understanding your customers also involves identifying those trends which are likely to impact their purchase behaviour in some way. Bernard Salt is an Australian demographer who has been identifying trends for more than twenty years.
An exchange on David Meerman Scott’s WebInkNow blog raised some interesting questions about marketing and the importance of marketing strategy in today’s world of technology. Despite the changes in technology and their impact on our customers’ behaviour, some fundamentals have remained the same.
With Linkedin’s IPO last week, there has been a plethora of posts of how to leverage this social media platform. Here are a few we’ve found.
Real-time marketing – the need for businesses to listen and respond in real-time to online discussions of their brand or sector – is important for all businesses. Here is an example.
Increasingly nonprofit organisations are harnessing the power of social media in their marketing to increase awareness, advocacy and ultimately donations for their causes.
