Category Archives: Social Media

Five common marketing questions

In developing marketing strategies to grow their business, owners often have many questions. Here are five marketing questions we’re frequently asked. We hope you find the responses useful in development of your marketing strategy.

Dedicated to YouTube!

This week we dedicated our enewsletter, StratEgy, to YouTube which turned five in May! Established as a site where anyone can upload and share their videos with the world,YouTube today is a thriving community, attracting more than two billion views daily. A useful communications channel and a fantastic resource for businesses, here are some of our favourite YouTube vid’s.

All You Need Is … Reflections from TEDx

WOW! How fantastic it was to attend the inaugural TEDx Brisbane event on Saturday.  I knew something of TED, but had no expectations except that the day was sure to be interesting. Interesting it was.  Also:  Inspirational. Thought provoking.  Exciting.  Emotional With the theme ‘All you need is’ ..’  ..to see’ ..’,    to listen’..,…

What Is Your Online Marketing Strategy?

Many businesses are yet to embrace today’s technology and shape their marketing strategies to suit their customers’ behaviour. In Australia, despite increasing internet usage, approximately 50% of small businesses still do not have a website.

What Matters Now

whatmattersnowcover

Seth Godin has provided an early Christmas present: a free 82 page E Book – entitled What Matters Now – a compilation of inspirational thoughts and wisdom provided by 70 different authors. It is difficult to nominate favourites but here are a few. You can also download the E Book here.

The 1-2-3 of Managing Your Social Media (A Beginner’s Guide)

Social Media Connect

Seth Godin predicts 90% of sales will come from word of mouth or digital promotion by 2011. A social media management strategy will ensure your business is ready for this. This article provides some tips for beginners new to the various platforms.

Preview Seth’s New Book and Assist a Good Cause

Acumen

A limited opportunity to preview Seth Godin’s new book and assist a good cause.

Some LinkedIn Lovin’

Fine Art Prints on Demand

I have a confession to make. In the world of social media I came to LinkedIn rather late. I’ve heard LinkedIn described as the ‘buttoned down, suited up version’ of social media and after working for more than 20 years in corporate environments – was keen to pursue what I felt were more innovative and…

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