As we explore the digital realms, for business and marketing there are important implications of remembering history. However businesses just need to focus on their customers and identify what they are doing to fully leverage this opportunity.
As we explore the digital realms, for business and marketing there are important implications of remembering history. However businesses just need to focus on their customers and identify what they are doing to fully leverage this opportunity.
Our response to a recent article about social media was published in BRW this week and judged ‘Letter of the Week’.
For businesses, blogging is a means of engaging customers, sharing information and feedback, and most importantly, building relationships. Blogs can also be a great source of information and inspiration useful to your business. I recently asked several colleagues to name their favourite blogs. Their responses with my own favourites are listed below.
If likened to musical styles, some may think of accounting firms more as Barry Manilow than the Grateful Dead. However I recently heard about the social media activity of Deloitte Australia, a member of the global Deloitte Touche Tohmatsu network and one of the big four accounting firms.It is a remarkable story – and if you’re a larger organisation, it may just get you rockin’ toward social media.
In developing marketing strategies to grow their business, owners often have many questions. Here are five marketing questions we’re frequently asked. We hope you find the responses useful in development of your marketing strategy.
This week we dedicated our enewsletter, StratEgy, to YouTube which turned five in May! Established as a site where anyone can upload and share their videos with the world,YouTube today is a thriving community, attracting more than two billion views daily. A useful communications channel and a fantastic resource for businesses, here are some of our favourite YouTube vid’s.
WOW!
How fantastic it was to attend the inaugural TEDx Brisbane event on Saturday. I knew something of TED, but had no expectations except that the day was sure to be interesting.
Interesting it was. Also: Inspirational. Thought provoking. Exciting. Emotional
With the theme ‘All you need is’ ..’ ..to see’ ..’, to listen’.., ‘to [...]
Many businesses are yet to embrace today’s technology and shape their marketing strategies to suit their customers’ behaviour. In Australia, despite increasing internet usage, approximately 50% of small businesses still do not have a website.
Seth Godin has provided an early Christmas present: a free 82 page E Book – entitled What Matters Now – a compilation of inspirational thoughts and wisdom provided by 70 different authors. It is difficult to nominate favourites but here are a few. You can also download the E Book here.
Seth Godin predicts 90% of sales will come from word of mouth or digital promotion by 2011. A social media management strategy will ensure your business is ready for this. This article provides some tips for beginners new to the various platforms.