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Supporting a cause close to the heart of your business, that is meaningful and relevant to your staff and customers, has always been good business. For causes, harnessing social media to build a community which then advocates on behalf of your brand or cause is even more powerful.
Today is the Global Centenary of International Women’s Day, celebrating the economic, political and social achievements of women past, present and future. Every business will be touched in some way by the influence of women and marketing strategies should be adapted accordingly.
Today best selling author David Meerman Scott launches his new book: Real Time Marketing & PR How to Instantly Engage Your Market Connect with Customers and Create Products that Grow Your Business Now about how to reach buyers in real-time.
In discussing Marketing Lessons from the Grateful Dead recently, we mentioned the band’s continued support of community causes. Supporting a cause that fits well with your brand, aligns to the interests of your target customers and is close to your heart, has many benefits. We detail some inspirational examples.
The Grateful Dead applied many marketing techniques championed in business today. Best selling authors David Meerman Scott and Brian Halligan have documented these in their new book ‘Marketing Lessons from the Grateful Dead’.
As we explore the digital realm, for business and marketing there are important implications of remembering history. However businesses just need to focus on their customers and identify what they are doing to fully leverage this opportunity.
Our response to a recent article about social media was published in BRW this week and judged ‘Letter of the Week’.
For businesses, blogging is a means of engaging customers, sharing information and feedback, and most importantly, building relationships. Blogs can also be a great source of information and inspiration useful to your business. I recently asked several colleagues to name their favourite blogs. Their responses with my own favourites are listed below.
If likened to musical styles, some may think of accounting firms more Barry Manilow than Grateful Dead. However I recently heard about the social media activity of Deloitte Australia, a member of the global Deloitte Touche Tohmatsu network and one of the big four accounting firms.It is a remarkable story – and if you’re a larger organisation, it may just get you rockin’ toward social media.