Real-time marketing – the need for businesses to listen and respond in real-time to online discussions of their brand or sector – is important for all businesses. Here is an example.
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Real-time marketing – the need for businesses to listen and respond in real-time to online discussions of their brand or sector – is important for all businesses. Here is an example.
Your customers are at the heart of your marketing efforts. A number of research studies have shown that it costs significantly more to find a new customer than to retain an existing one. So, in developing marketing strategies to grow your business, look to your existing customers first.
The Jane McGrath Day at the recent final Ashes cricket was a great example of an integrated cause marketing campaign; with more than $360,000 raised.
With the end of the year fast approaching, predictions for 2011 have begun in earnest. Here are three items which detail some interesting and anticipated trends to think about for the new year.
Today best selling author David Meerman Scott launches his new book: Real Time Marketing & PR How to Instantly Engage Your Market Connect with Customers and Create Products that Grow Your Business Now about how to reach buyers in real-time.
To kick start your marketing plan, think about three questions. The answers will be key to the design of your marketing strategy.
Australian swimmer Geoff Heugill’s successful return to world swimming after losing 45 kilos has resulted in three medals at the recent Commonwealth games, a personal best time and the prospect of several sponsorship offers, estimated to be worth millions of dollars. Stories such as these highlight the power of a vision, creating a plan and committing to it’s implementation.
In a recent HBR article, Seth Godin recommended a redefinition of failure and suggested seven different types of failure to be considered in our businesses.
The AFL Grand Final draw has caused much debate about changing the extra time rules. However the AFL is standing steadfast, keen to maintain their USP and differentiation from other football codes.
