It’s still strategy first when marketing in this digital age. Here is a great 4 minute video capturing some comments from attendees at the Australian Marketing Institute 2011 conference which has just concluded.
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It’s still strategy first when marketing in this digital age. Here is a great 4 minute video capturing some comments from attendees at the Australian Marketing Institute 2011 conference which has just concluded.
Supporting a cause close to the heart of your business, that is meaningful and relevant to your staff and customers, has always been good business. For causes, harnessing social media to build a community which then advocates on behalf of your brand or cause is even more powerful.
Seeing Bryan Adams this week on his Bare Bones tour, reminded me of the core of marketing – marketing’s own ‘bare bones’.
What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.
Understanding your customers and shaping your products/services accordingly, are key to sound marketing strategy. Research such as the AustraliaSCAN data provides customer insights to facilitate this process.
Valeria Maltoni is a marketing strategist, speaker and author of popular marketing blog Conversation Agent. Valeria provides posts which are always valuable, thought provoking and in-depth.
Oovie is a self serve dvd machine providing customers convenience and value. For marketing strategy, Oovie is a great example of technology induced innovation.
Real-time marketing – the need for businesses to listen and respond in real-time to online discussions of their brand or sector – is important for all businesses. Here is an example.
Your customers are at the heart of your marketing efforts. A number of research studies have shown that it costs significantly more to find a new customer than to retain an existing one. So, in developing marketing strategies to grow your business, look to your existing customers first.
The Jane McGrath Day at the recent final Ashes cricket was a great example of an integrated cause marketing campaign; with more than $360,000 raised.