How better to prepare the mind than reading. This post shares some recently circulated reading lists and a few of our own recommendations.
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How better to prepare the mind than reading. This post shares some recently circulated reading lists and a few of our own recommendations.
As marketers we need to understand how technology has changed the way our customers live and communicate, and shape our products and services accordingly. Amber Case is a cyborg anthropologist, who studies the interaction between humans and technology. Amber says technology is actually helping us to be more human.
It’s still strategy first when marketing in this digital age. Here is a great 4 minute video capturing some comments from attendees at the Australian Marketing Institute 2011 conference which has just concluded.
Supporting a cause close to the heart of your business, that is meaningful and relevant to your staff and customers, has always been good business. For causes, harnessing social media to build a community which then advocates on behalf of your brand or cause is even more powerful.
Seeing Bryan Adams this week on his Bare Bones tour, reminded me of the core of marketing – marketing’s own ‘bare bones’.
What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.
Understanding your customers and shaping your products/services accordingly, are key to sound marketing strategy. Research such as the AustraliaSCAN data provides customer insights to facilitate this process.
Valeria Maltoni is a marketing strategist, speaker and author of popular marketing blog Conversation Agent. Valeria provides posts which are always valuable, thought provoking and in-depth.
An exchange on David Meerman Scott’s WebInkNow blog raised some interesting questions about marketing and the importance of marketing strategy in today’s world of technology. Despite the changes in technology and their impact on our customers’ behaviour, some fundamentals have remained the same.
Oovie is a self serve dvd machine providing customers convenience and value. For marketing strategy, Oovie is a great example of technology induced innovation.
