Valeria Maltoni is a marketing strategist, speaker and author of popular marketing blog Conversation Agent. Valeria provides posts which are always valuable, thought provoking and in-depth.
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Valeria Maltoni is a marketing strategist, speaker and author of popular marketing blog Conversation Agent. Valeria provides posts which are always valuable, thought provoking and in-depth.
An exchange on David Meerman Scott’s WebInkNow blog raised some interesting questions about marketing and the importance of marketing strategy in today’s world of technology. Despite the changes in technology and their impact on our customers’ behaviour, some fundamentals have remained the same.
Oovie is a self serve dvd machine providing customers convenience and value. For marketing strategy, Oovie is a great example of technology induced innovation.
Real-time marketing – the need for businesses to listen and respond in real-time to online discussions of their brand or sector – is important for all businesses. Here is an example.
Today is the Global Centenary of International Women’s Day, celebrating the economic, political and social achievements of women past, present and future. Every business will be touched in some way by the influence of women and marketing strategies should be adapted accordingly.
Your customers are at the heart of your marketing efforts. A number of research studies have shown that it costs significantly more to find a new customer than to retain an existing one. So, in developing marketing strategies to grow your business, look to your existing customers first.
The Jane McGrath Day at the recent final Ashes cricket was a great example of an integrated cause marketing campaign; with more than $360,000 raised.
With the end of the year fast approaching, predictions for 2011 have begun in earnest. Here are three items which detail some interesting and anticipated trends to think about for the new year.
Today best selling author David Meerman Scott launches his new book: Real Time Marketing & PR How to Instantly Engage Your Market Connect with Customers and Create Products that Grow Your Business Now about how to reach buyers in real-time.
To kick start your marketing plan, think about three questions. The answers will be key to the design of your marketing strategy.
