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Described as the father of the post modern corporation, Tom Peters has been providing management wisdom for more than thirty years. Co-author of the seminal “In Search of Excellence”, Tom Peters has written more than a dozen international bestsellers. His passion for Excellence is unrivalled. In 2012 he is releasing one part of a 23 part mega presentation entitled “Excellence Now” with material drawn from more 2500 presentations given over thirty years.
Marketing and leadership strategist David Meerman Scott has shared a keynote based on his best selling book ‘Real-Time Marketing & PR’ . He shows how to instantly engage your market, connect with customers and create products that grow your business – now!
How better to prepare the mind than reading. This post shares some recently circulated reading lists and a few of our own recommendations.
In celebration of International Women’s Day 2012, we cite three local organisations empowering women, and include three TED talks presented by three other inspirational women.
As marketers we need to understand how technology has changed the way our customers live and communicate, and shape our products and services accordingly. Amber Case is a cyborg anthropologist, who studies the interaction between humans and technology. Amber says technology is actually helping us to be more human.
It’s still strategy first when marketing in this digital age. Here is a great 4 minute video capturing some comments from attendees at the Australian Marketing Institute 2011 conference which has just concluded.
Supporting a cause close to the heart of your business, that is meaningful and relevant to your staff and customers, has always been good business. For causes, harnessing social media to build a community which then advocates on behalf of your brand or cause is even more powerful.
Seeing Bryan Adams this week on his Bare Bones tour, reminded me of the core of marketing – marketing’s own ‘bare bones’.
What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.
Understanding your customers and shaping your products/services accordingly, are key to sound marketing strategy. Research such as the AustraliaSCAN data provides customer insights to facilitate this process.
