An inspirational talk by Jacqueline Novogratz, CEO of the Acumen Fund.
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An inspirational talk by Jacqueline Novogratz, CEO of the Acumen Fund.
Your customers are at the heart of your marketing efforts. A number of research studies have shown that it costs significantly more to find a new customer than to retain an existing one. So, in developing marketing strategies to grow your business, look to your existing customers first.
In discussing Marketing Lessons from the Grateful Dead recently, we mentioned the band’s continued support of community causes. Supporting a cause that fits well with your brand, aligns to the interests of your target customers and is close to your heart, has many benefits. We detail some inspirational examples.
For businesses, blogging is a means of engaging customers, sharing information and feedback, and most importantly, building relationships. Blogs can also be a great source of information and inspiration useful to your business. I recently asked several colleagues to name their favourite blogs. Their responses with my own favourites are listed below.
If likened to musical styles, some may think of accounting firms more Barry Manilow than Grateful Dead. However I recently heard about the social media activity of Deloitte Australia, a member of the global Deloitte Touche Tohmatsu network and one of the big four accounting firms.It is a remarkable story – and if you’re a larger organisation, it may just get you rockin’ toward social media.
In marketing strategy, thank yous are powerful in customer relationship management and particularly customers’ post purchase behaviour.
As we head into a New Year it is timely to contemplate last year’s achievements and to clarify goals for the forthcoming year. Revisiting business and/or marketing plans – checking progress against goals, confirming targets and the strategies to make these happen – ensures all resources of the business are being applied effectively to the ‘right’ activities – the ultimate cost effective business activity.
Seth Godin has provided an early Christmas present: a free 82 page E Book – entitled What Matters Now – a compilation of inspirational thoughts and wisdom provided by 70 different authors. It is difficult to nominate favourites but here are a few. You can also download the E Book here.
The final episode of Australian Celebrity Masterchef provided several useful lessons for business and management. Our top five are described.
Respected management thinker and writer, Peter Drucker, would have celebrated his 100th birthday on November 19. Although imminently ‘paraphrasable’, it is the way he thought from which businesses of all sizes can learn.