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Sydney based journalist Patty Huntington has been writing some great articles about the use of Twitter in various creative industries. The latest which appeared in ‘The Weekend Australian’ today is about Australian born director Robert Luketic who is the first to document the progress of the film making process on Twitter.Today’s article is not yet available…
Interesting item in today's Australian about the promotion and the strategic planning involved in the development and protection of the Obama brand. The contrast between the President's dining with the elite and his recent visit with VP Biden to a burger outlet (with the President paying) has attracted much media attention and is mentioned. "It was artificial, but most…
The winner of ‘The Best Job In the World’ was announced today. The lucky winner from 34,000 applicants world wide was Englishman Ben Southall. Click here to see the story and his audition video. Significant is the $100 million worth of publicity generated by Tourism Queensland from an investment cited as $1.7 million. The ROI…
Its great to have a regular program about one aspect of marketing – namely advertising. Its a must see for all marketers as they contemplate the promotional elements of their strategic marketing plans. Quoting from the ABC website: 'The Gruen Transfer is a fast, funny show about advertising that will make you look differently at…
The Big Issue has partnered with the Outdoor Media Association (OMA) in a recently launched $600,000 pro-bono outdoor advertising campaign. The campaign demonstrates how just $5 a fortnight can help homeless and marginalised Australians earn an income. The campaign will feature billboards on public transport, taxis, transportt shelters and shopping centres. Congratulations to those OMA…
As another Anzac Day passes – it is timely to reflect on the the qualities which our men and women in the armed forces can teach us. As we navigate our business decisions, we can be inspired by our Anzacs’ courage, persistence, strength in adversity, discipline and focus – just a few attributes which spring…
Marketing is all about communication. Everything – the product, price, channels, people, processes as well as promotion – says something about a brand. The biggest challenge – as in life – how to communicate to ensure our audience's complete understanding. Be Sociable, Share! Tweet
The most recent edition of Harvard Business Review includes a great article – Value-for-Money Strategies for Recessionary Times. With the current economic transformation, the article highlights the value for money segment comprises three key groups: people who want to more with the same resources (be more effective), do the same with fewer resources (be more efficient)…
Have you seen NRMA's new campaign? Does it strike a chord at all? Like all good marketing campaigns – this one was created after research revealed that most of us are 'sweating the small stuff' with 69 percent of people worried about everyday stresses. What are we worrying about? Apparently, a variety of issues. On the road - most…
It has been an incredible week. The enormity of the Victorian bushfires tragedy emerged more clearly as each day passed – whilst 60% of another Australian State was underwater. Daily we heard stories of amazing courage, miraculous survival and hearbreaking tragedy. Perhaps one lesson we can draw is to continue the compassion demonstrated so widely into our business…
