An inspirational talk by Jacqueline Novogratz, CEO of the Acumen Fund.
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An inspirational talk by Jacqueline Novogratz, CEO of the Acumen Fund.
The Jane McGrath Day at the recent final Ashes cricket was a great example of an integrated cause marketing campaign; with more than $360,000 raised.
WOW! How fantastic it was to attend the inaugural TEDx Brisbane event on Saturday. I knew something of TED, but had no expectations except that the day was sure to be interesting. Interesting it was. Also: Inspirational. Thought provoking. Exciting. Emotional With the theme ‘All you need is’ ..’ ..to see’ ..’, to listen’..,…
Picture: Courtesy SMH, 28 July 2009 Watching Brenton Rickard win World Championship gold after 15 years in the sport was inspiring. It also reminded of the lessons transferable to business, learned from our elite athletes. Vision, Goals, Strategies – For Brenton, winning a world title was the vision. The long held dream, had…
Work life balance attracts much comment and various perspectives. Although not strictly a strategic marketing issue, it impacts the types of products and services we provide, how we provide them and management of relationships surrounding our businesses. In harmonizing our lives, strategic planning processes can also be useful. Ruth Ostrow’s perspective is that working long…
Art and particularly blockbuster exhibitions are significant tools in the tourism marketing arsenal in attracting visitors and spend to a particular State and city. They're popular in smoothing demand during the Winter period, typically a time of lower visitation. In Brisbane, the Queensland Art Gallery is hosting the 'American Impressionism and Realism: A Landmark Exhibition from the…
We have become so dependent on technology but what if goes awry? I had the misfortune of this experience recently whilst at a conference, away from my office located in another part of the country. It was something simple. The audio on my hand held device had disappeared, resulting in an inability to hear those…
Yesterday I had the pleasure of listening to Rachael Bermingham – co-author of the bestseller '4 Ingredients'. This was a book with a first print run of 2000. Today, two years and two months after its launch it has now sold 1.5 million copies and still selling! Apart from Rachael's natural exuberance and infectious energy…
Photo by Alex Wong/Getty Images North America Last week we blogged about the ‘First Brand’ – Obama. In this weekend's Weekend Australian Magazine Amy Chozick profiles Desiree Rogers (pictured left), the White House Social Secretary, who reports directly to the First Lady and who is considered by many, to be the key to the…
Sydney based journalist Patty Huntington has been writing some great articles about the use of Twitter in various creative industries. The latest which appeared in ‘The Weekend Australian’ today is about Australian born director Robert Luketic who is the first to document the progress of the film making process on Twitter.Today’s article is not yet available…