The Jane McGrath Day at the recent final Ashes cricket was a great example of an integrated cause marketing campaign; with more than $360,000 raised.
1 300 560 277
The Jane McGrath Day at the recent final Ashes cricket was a great example of an integrated cause marketing campaign; with more than $360,000 raised.
With the end of the year fast approaching, predictions for 2011 have begun in earnest. Here are three items which detail some interesting and anticipated trends to think about for the new year.
Today best selling author David Meerman Scott launches his new book: Real Time Marketing & PR How to Instantly Engage Your Market Connect with Customers and Create Products that Grow Your Business Now about how to reach buyers in real-time.
To kick start your marketing plan, think about three questions. The answers will be key to the design of your marketing strategy.
Australian swimmer Geoff Heugill’s successful return to world swimming after losing 45 kilos has resulted in three medals at the recent Commonwealth games, a personal best time and the prospect of several sponsorship offers, estimated to be worth millions of dollars. Stories such as these highlight the power of a vision, creating a plan and committing to it’s implementation.
In a recent HBR article, Seth Godin recommended a redefinition of failure and suggested seven different types of failure to be considered in our businesses.
The AFL Grand Final draw has caused much debate about changing the extra time rules. However the AFL is standing steadfast, keen to maintain their USP and differentiation from other football codes.
potential candidates for the $100K job. The promotion highlights the value of well planned, targeted and integrated promotional activity within an organisation’s marketing mix.
In discussing Marketing Lessons from the Grateful Dead recently, we mentioned the band’s continued support of community causes. Supporting a cause that fits well with your brand, aligns to the interests of your target customers and is close to your heart, has many benefits. We detail some inspirational examples.
