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Described as the father of the post modern corporation, Tom Peters has been providing management wisdom for more than thirty years. Co-author of the seminal “In Search of Excellence”, Tom Peters has written more than a dozen international bestsellers. His passion for Excellence is unrivalled. In 2012 he is releasing one part of a 23 part mega presentation entitled “Excellence Now” with material drawn from more 2500 presentations given over thirty years.
How better to prepare the mind than reading. This post shares some recently circulated reading lists and a few of our own recommendations.
Seeing Bryan Adams this week on his Bare Bones tour, reminded me of the core of marketing – marketing’s own ‘bare bones’.
What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.
Understanding your customers and shaping your products/services accordingly, are key to sound marketing strategy. Research such as the AustraliaSCAN data provides customer insights to facilitate this process.
Valeria Maltoni is a marketing strategist, speaker and author of popular marketing blog Conversation Agent. Valeria provides posts which are always valuable, thought provoking and in-depth.
Oovie is a self serve dvd machine providing customers convenience and value. For marketing strategy, Oovie is a great example of technology induced innovation.
Real-time marketing – the need for businesses to listen and respond in real-time to online discussions of their brand or sector – is important for all businesses. Here is an example.
Today is the Global Centenary of International Women’s Day, celebrating the economic, political and social achievements of women past, present and future. Every business will be touched in some way by the influence of women and marketing strategies should be adapted accordingly.
Your customers are at the heart of your marketing efforts. A number of research studies have shown that it costs significantly more to find a new customer than to retain an existing one. So, in developing marketing strategies to grow your business, look to your existing customers first.
