Today best selling author David Meerman Scott launches his new book: Real Time Marketing & PR How to Instantly Engage Your Market Connect with Customers and Create Products that Grow Your Business Now about how to reach buyers in real-time.
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Today best selling author David Meerman Scott launches his new book: Real Time Marketing & PR How to Instantly Engage Your Market Connect with Customers and Create Products that Grow Your Business Now about how to reach buyers in real-time.
Australian swimmer Geoff Heugill’s successful return to world swimming after losing 45 kilos has resulted in three medals at the recent Commonwealth games, a personal best time and the prospect of several sponsorship offers, estimated to be worth millions of dollars. Stories such as these highlight the power of a vision, creating a plan and committing to it’s implementation.
In a recent HBR article, Seth Godin recommended a redefinition of failure and suggested seven different types of failure to be considered in our businesses.
The AFL Grand Final draw has caused much debate about changing the extra time rules. However the AFL is standing steadfast, keen to maintain their USP and differentiation from other football codes.
potential candidates for the $100K job. The promotion highlights the value of well planned, targeted and integrated promotional activity within an organisation’s marketing mix.
In discussing Marketing Lessons from the Grateful Dead recently, we mentioned the band’s continued support of community causes. Supporting a cause that fits well with your brand, aligns to the interests of your target customers and is close to your heart, has many benefits. We detail some inspirational examples.
Whether Spring or Autumn/Fall – a new season is the perfect time to evaluate your marketing activity! An audit is an assessment of activity, investment and results – which then helps further refine your marketing activity.
The Grateful Dead applied many marketing techniques championed in business today. Best selling authors David Meerman Scott and Brian Halligan have documented these in their new book ‘Marketing Lessons from the Grateful Dead’.
The pre election launch of several books written by either political journalists or authors with a political connection served as a good reminder about the importance of timing and seizing opportunities in business and marketing strategy.
As we explore the digital realm, for business and marketing there are important implications of remembering history. However businesses just need to focus on their customers and identify what they are doing to fully leverage this opportunity.
