Category Archives: Business To Business Marketing

Strategy first: marketing in a digital age

It’s still strategy first when marketing in this digital age. Here is a great 4 minute video capturing some comments from attendees at the Australian Marketing Institute 2011 conference which has just concluded.

Are you ready for ‘bare bones’ marketing?

Seeing Bryan Adams this week on his Bare Bones tour, reminded me of the core of marketing – marketing’s own ‘bare bones’.

A kind of magic. Happy birthday World Wide Web.

What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.

Groovy Oovie – self-serve DVD

Oovie convenience, value for money innovation

Oovie is a self serve dvd machine providing customers convenience and value. For marketing strategy, Oovie is a great example of technology induced innovation.

Good news – in real-time

Real-time marketing – the need for businesses to listen and respond in real-time to online discussions of their brand or sector – is important for all businesses. Here is an example.

“The customer is she”

An Address to the Nation

Today is the Global Centenary of International Women’s Day, celebrating the economic, political and social achievements of women past, present and future. Every business will be touched in some way by the influence of women and marketing strategies should be adapted accordingly.

Cultivate your customers

Customers are at the heart of every sound marketing strategy

Your customers are at the heart of your marketing efforts. A number of research studies have shown that it costs significantly more to find a new customer than to retain an existing one. So, in developing marketing strategies to grow your business, look to your existing customers first.

Happy New Year!

Inspiration for 2011. Happy New Year!

Real-time is now.

Today best selling author David Meerman Scott launches his new book: Real Time Marketing & PR How to Instantly Engage Your Market Connect with Customers and Create Products that Grow Your Business Now about how to reach buyers in real-time.

The Power of Vision

Australian swimmer Geoff Heugill’s successful return to world swimming after losing 45 kilos has resulted in three medals at the recent Commonwealth games, a personal best time and the prospect of several sponsorship offers, estimated to be worth millions of dollars. Stories such as these highlight the power of a vision, creating a plan and committing to it’s implementation.