As we explore the digital realms, for business and marketing there are important implications of remembering history. However businesses just need to focus on their customers and identify what they are doing to fully leverage this opportunity.
As we explore the digital realms, for business and marketing there are important implications of remembering history. However businesses just need to focus on their customers and identify what they are doing to fully leverage this opportunity.
Small business owners tend to be passionate. With our businesses forming such a significant part of our lives, it wasn’t surprising that passion was a recurring theme at last week’s National Small Business Summit held in Brisbane.
Our response to a recent article about social media was published in BRW this week and judged ‘Letter of the Week’.
For businesses, blogging is a means of engaging customers, sharing information and feedback, and most importantly, building relationships. Blogs can also be a great source of information and inspiration useful to your business. I recently asked several colleagues to name their favourite blogs. Their responses with my own favourites are listed below.
If likened to musical styles, some may think of accounting firms more as Barry Manilow than the Grateful Dead. However I recently heard about the social media activity of Deloitte Australia, a member of the global Deloitte Touche Tohmatsu network and one of the big four accounting firms.It is a remarkable story – and if you’re a larger organisation, it may just get you rockin’ toward social media.
In developing marketing strategies to grow their business, owners often have many questions. Here are five marketing questions we’re frequently asked. We hope you find the responses useful in development of your marketing strategy.
So much is written about branding. Kevin Roberts’ Lovemarks takes the branding concept so much further.
In our recent post about simplicity in business communication we spoke of David Meerman Scott’s investigation into gobbledygook – those frequently used by meaningless, nonsensical words. Help is at hand – with the Gobbledygook Grader!
To blog or not to blog? That is the question. If Shakespeare was alive today, would he agree with Tom Peters and believe a blog to be his best marketing tool? Wethinks yes.
Simplicity in business communication is vital for sound marketing strategy. We need to understand our customers’ needs, the media they are exposed and the language they use, before we can convey how our products/services can assist them.