1 300 560 277
Marketing and leadership strategist David Meerman Scott has shared a keynote based on his best selling book ‘Real-Time Marketing & PR’ . He shows how to instantly engage your market, connect with customers and create products that grow your business – now!
It’s still strategy first when marketing in this digital age. Here is a great 4 minute video capturing some comments from attendees at the Australian Marketing Institute 2011 conference which has just concluded.
Seeing Bryan Adams this week on his Bare Bones tour, reminded me of the core of marketing – marketing’s own ‘bare bones’.
What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.
An exchange on David Meerman Scott’s WebInkNow blog raised some interesting questions about marketing and the importance of marketing strategy in today’s world of technology. Despite the changes in technology and their impact on our customers’ behaviour, some fundamentals have remained the same.
Oovie is a self serve dvd machine providing customers convenience and value. For marketing strategy, Oovie is a great example of technology induced innovation.
Real-time marketing – the need for businesses to listen and respond in real-time to online discussions of their brand or sector – is important for all businesses. Here is an example.
Today is the Global Centenary of International Women’s Day, celebrating the economic, political and social achievements of women past, present and future. Every business will be touched in some way by the influence of women and marketing strategies should be adapted accordingly.
Your customers are at the heart of your marketing efforts. A number of research studies have shown that it costs significantly more to find a new customer than to retain an existing one. So, in developing marketing strategies to grow your business, look to your existing customers first.
