As we explore the digital realms, for business and marketing there are important implications of remembering history. However businesses just need to focus on their customers and identify what they are doing to fully leverage this opportunity.
As we explore the digital realms, for business and marketing there are important implications of remembering history. However businesses just need to focus on their customers and identify what they are doing to fully leverage this opportunity.
Small business owners tend to be passionate. With our businesses forming such a significant part of our lives, it wasn’t surprising that passion was a recurring theme at last week’s National Small Business Summit held in Brisbane.
Our response to a recent article about social media was published in BRW this week and judged ‘Letter of the Week’.
For businesses, blogging is a means of engaging customers, sharing information and feedback, and most importantly, building relationships. Blogs can also be a great source of information and inspiration useful to your business. I recently asked several colleagues to name their favourite blogs. Their responses with my own favourites are listed below.
If likened to musical styles, some may think of accounting firms more as Barry Manilow than the Grateful Dead. However I recently heard about the social media activity of Deloitte Australia, a member of the global Deloitte Touche Tohmatsu network and one of the big four accounting firms.It is a remarkable story – and if you’re a larger organisation, it may just get you rockin’ toward social media.
In developing marketing strategies to grow their business, owners often have many questions. Here are five marketing questions we’re frequently asked. We hope you find the responses useful in development of your marketing strategy.
Seth Godin’s books brim in both inspirational marketing ideas and motivation. Linchpin is no exception.
WOW!
How fantastic it was to attend the inaugural TEDx Brisbane event on Saturday. I knew something of TED, but had no expectations except that the day was sure to be interesting.
Interesting it was. Also: Inspirational. Thought provoking. Exciting. Emotional
With the theme ‘All you need is’ ..’ ..to see’ ..’, to listen’.., ‘to [...]
Many businesses are yet to embrace today’s technology and shape their marketing strategies to suit their customers’ behaviour. In Australia, despite increasing internet usage, approximately 50% of small businesses still do not have a website.
Values, vision and mission are the foundations of a business, and a reference for alignment of business activity with the desired organizational direction. Avoiding activities which are not in accord with the agreed direction of the business results in a focused business and cost effective marketing strategy.