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Today is the Global Centenary of International Women’s Day, celebrating the economic, political and social achievements of women past, present and future. Every business will be touched in some way by the influence of women and marketing strategies should be adapted accordingly.
Whether Spring or Autumn/Fall – a new season is the perfect time to evaluate your marketing activity! An audit is an assessment of activity, investment and results – which then helps further refine your marketing activity.
As we explore the digital realm, for business and marketing there are important implications of remembering history. However businesses just need to focus on their customers and identify what they are doing to fully leverage this opportunity.
Small business owners tend to be passionate. With our businesses forming such a significant part of our lives, it wasn’t surprising that passion was a recurring theme at last week’s National Small Business Summit held in Brisbane.
Our response to a recent article about social media was published in BRW this week and judged ‘Letter of the Week’.
For businesses, blogging is a means of engaging customers, sharing information and feedback, and most importantly, building relationships. Blogs can also be a great source of information and inspiration useful to your business. I recently asked several colleagues to name their favourite blogs. Their responses with my own favourites are listed below.
If likened to musical styles, some may think of accounting firms more Barry Manilow than Grateful Dead. However I recently heard about the social media activity of Deloitte Australia, a member of the global Deloitte Touche Tohmatsu network and one of the big four accounting firms.It is a remarkable story – and if you’re a larger organisation, it may just get you rockin’ toward social media.
In developing marketing strategies to grow their business, owners often have many questions. Here are five marketing questions we’re frequently asked. We hope you find the responses useful in development of your marketing strategy.
Seth Godin’s books brim in both inspirational marketing ideas and motivation. Linchpin is no exception.
WOW! How fantastic it was to attend the inaugural TEDx Brisbane event on Saturday. I knew something of TED, but had no expectations except that the day was sure to be interesting. Interesting it was. Also: Inspirational. Thought provoking. Exciting. Emotional With the theme ‘All you need is’ ..’ ..to see’ ..’, to listen’..,…