Today best selling author David Meerman Scott launches his new book: Real Time Marketing & PR How to Instantly Engage Your Market Connect with Customers and Create Products that Grow Your Business Now about how to reach buyers in real-time.
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Today best selling author David Meerman Scott launches his new book: Real Time Marketing & PR How to Instantly Engage Your Market Connect with Customers and Create Products that Grow Your Business Now about how to reach buyers in real-time.
To kick start your marketing plan, think about three questions. The answers will be key to the design of your marketing strategy.
Australian swimmer Geoff Heugill’s successful return to world swimming after losing 45 kilos has resulted in three medals at the recent Commonwealth games, a personal best time and the prospect of several sponsorship offers, estimated to be worth millions of dollars. Stories such as these highlight the power of a vision, creating a plan and committing to it’s implementation.
potential candidates for the $100K job. The promotion highlights the value of well planned, targeted and integrated promotional activity within an organisation’s marketing mix.
In discussing Marketing Lessons from the Grateful Dead recently, we mentioned the band’s continued support of community causes. Supporting a cause that fits well with your brand, aligns to the interests of your target customers and is close to your heart, has many benefits. We detail some inspirational examples.
The Grateful Dead applied many marketing techniques championed in business today. Best selling authors David Meerman Scott and Brian Halligan have documented these in their new book ‘Marketing Lessons from the Grateful Dead’.
As we explore the digital realm, for business and marketing there are important implications of remembering history. However businesses just need to focus on their customers and identify what they are doing to fully leverage this opportunity.
Small business owners tend to be passionate. With our businesses forming such a significant part of our lives, it wasn’t surprising that passion was a recurring theme at last week’s National Small Business Summit held in Brisbane.
Our response to a recent article about social media was published in BRW this week and judged ‘Letter of the Week’.
For businesses, blogging is a means of engaging customers, sharing information and feedback, and most importantly, building relationships. Blogs can also be a great source of information and inspiration useful to your business. I recently asked several colleagues to name their favourite blogs. Their responses with my own favourites are listed below.
