The Grateful Dead applied many marketing techniques championed in business today. Best selling authors David Meerman Scott and Brian Halligan have documented these in their new book ‘Marketing Lessons from the Grateful Dead’.
The Grateful Dead applied many marketing techniques championed in business today. Best selling authors David Meerman Scott and Brian Halligan have documented these in their new book ‘Marketing Lessons from the Grateful Dead’.
As we explore the digital realms, for business and marketing there are important implications of remembering history. However businesses just need to focus on their customers and identify what they are doing to fully leverage this opportunity.
Small business owners tend to be passionate. With our businesses forming such a significant part of our lives, it wasn’t surprising that passion was a recurring theme at last week’s National Small Business Summit held in Brisbane.
Our response to a recent article about social media was published in BRW this week and judged ‘Letter of the Week’.
For businesses, blogging is a means of engaging customers, sharing information and feedback, and most importantly, building relationships. Blogs can also be a great source of information and inspiration useful to your business. I recently asked several colleagues to name their favourite blogs. Their responses with my own favourites are listed below.
In developing marketing strategies to grow their business, owners often have many questions. Here are five marketing questions we’re frequently asked. We hope you find the responses useful in development of your marketing strategy.
This week we dedicated our enewsletter, StratEgy, to YouTube which turned five in May! Established as a site where anyone can upload and share their videos with the world,YouTube today is a thriving community, attracting more than two billion views daily. A useful communications channel and a fantastic resource for businesses, here are some of our favourite YouTube vid’s.
So much is written about branding. Kevin Roberts’ Lovemarks takes the branding concept so much further.
In our recent post about simplicity in business communication we spoke of David Meerman Scott’s investigation into gobbledygook – those frequently used by meaningless, nonsensical words. Help is at hand – with the Gobbledygook Grader!
To blog or not to blog? That is the question. If Shakespeare was alive today, would he agree with Tom Peters and believe a blog to be his best marketing tool? Wethinks yes.