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Marketing and leadership strategist David Meerman Scott has shared a keynote based on his best selling book ‘Real-Time Marketing & PR’ . He shows how to instantly engage your market, connect with customers and create products that grow your business – now!
How better to prepare the mind than reading. This post shares some recently circulated reading lists and a few of our own recommendations.
As marketers we need to understand how technology has changed the way our customers live and communicate, and shape our products and services accordingly. Amber Case is a cyborg anthropologist, who studies the interaction between humans and technology. Amber says technology is actually helping us to be more human.
Seeing Bryan Adams this week on his Bare Bones tour, reminded me of the core of marketing – marketing’s own ‘bare bones’.
What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.
Valeria Maltoni is a marketing strategist, speaker and author of popular marketing blog Conversation Agent. Valeria provides posts which are always valuable, thought provoking and in-depth.
An exchange on David Meerman Scott’s WebInkNow blog raised some interesting questions about marketing and the importance of marketing strategy in today’s world of technology. Despite the changes in technology and their impact on our customers’ behaviour, some fundamentals have remained the same.
Oovie is a self serve dvd machine providing customers convenience and value. For marketing strategy, Oovie is a great example of technology induced innovation.
Real-time marketing – the need for businesses to listen and respond in real-time to online discussions of their brand or sector – is important for all businesses. Here is an example.
The Jane McGrath Day at the recent final Ashes cricket was a great example of an integrated cause marketing campaign; with more than $360,000 raised.
