potential candidates for the $100K job. The promotion highlights the value of well planned, targeted and integrated promotional activity within an organisation’s marketing mix.
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potential candidates for the $100K job. The promotion highlights the value of well planned, targeted and integrated promotional activity within an organisation’s marketing mix.
In developing marketing strategies to grow their business, owners often have many questions. Here are five marketing questions we’re frequently asked. We hope you find the responses useful in development of your marketing strategy.
So much is written about branding. Kevin Roberts’ Lovemarks takes the branding concept so much further.
Values, vision and mission are the foundations of a business, and a reference for alignment of business activity with the desired organizational direction. Avoiding activities which are not in accord with the agreed direction of the business results in a focused business and cost effective marketing strategy.
Great marketing does not have to be expensive. Today’s technology has made cost effective marketing strategy even easier to achieve. The next few blog posts will feature tips to cost effective marketing.
Seth Godin’s new book Linchpin again makes us think whilst also providing inspiration. Seth talks of ‘lizard brain’ – that which prevents us from being ‘artists’. Art, Godin says is about creativity and boldness to challenge the status quo.
Great product design delights customers. It also renders significant benefits to business by differentiating a product in a competitive market, enhancing the brand, generating customer loyalty and reducing the marketing budget. The best (most successful) products are designed to suit the customer. They are shaped from a commitment to understand customer needs, behaviour and enhance their overall experience.
Choosing the right promotional mix to achieve business growth is complex. Understanding of the market, the product or service and customers will ensure selection of the most suitable promotional tools. However, the modern day marketing catch cry: ‘Stop Interrupting’ is proving key. A recent study supports the move away from traditional media methods. The new style of marketing via customer engagement has significant benefits for both the brand and the business.
Imagine the day when being green cannot be a unique selling proposition for brands. Being green will be the norm. This article briefly discusses marketing’s greater role in supporting our eco system by communicating which companies are green and how companies can be green.
i Snack 2.0 ..is it a strategic, publicity stunt, part of a larger marketing plan? In any case, this post provides some reasons why this brand name is not suitable for the product.