The Grateful Dead applied many marketing techniques championed in business today. Best selling authors David Meerman Scott and Brian Halligan have documented these in their new book ‘Marketing Lessons from the Grateful Dead’.
The Grateful Dead applied many marketing techniques championed in business today. Best selling authors David Meerman Scott and Brian Halligan have documented these in their new book ‘Marketing Lessons from the Grateful Dead’.
I’m sure someone far more notable than me said that!
It has been going around in my head a lot over the last few days, particularly as I spy the growing pile of books by the side of my bed and the increasing number that have been downloaded digitally on the Kindle!
For me, it’s exciting to [...]
Seth Godin’s new book Linchpin again makes us think whilst also providing inspiration. Seth talks of ‘lizard brain’ – that which prevents us from being ‘artists’. Art, Godin says is about creativity and boldness to challenge the status quo.
Seth Godin has provided an early Christmas present: a free 82 page E Book – entitled What Matters Now – a compilation of inspirational thoughts and wisdom provided by 70 different authors. It is difficult to nominate favourites but here are a few. You can also download the E Book here.
A limited opportunity to preview Seth Godin’s new book and assist a good cause.
I love Spencer Johnson’s books. They include ‘Who Moved My Cheese’, ‘An A-Mazing Way to Deal with Change’ and ‘The One Minute Manager’ – coauthored with Kenneth Blanchard, and cited as the world’s most popular management method.
From a time management perspective, each book is brief – enabling the gleaning of his wisdom within a short, couple [...]