Marketing Plans

A marketing plan can increase your customers, sales and profits.

“Failing to plan is planning to fail” - Henry Ford

A marketing plan is your blueprint for action and the ultimate cost effective marketing tool.

Extending from the business plan,  the marketing plan ensures your marketing activity is aligned with your company’s values, vision and mission.  Your marketing activity will be  tight and targeted and you’ll avoid  wasted expenditure on mistimed and ill targeted activities.

Marketing Plans to suit your needs

We tailor your marketing plan to your requirements. The type of plan is  dependent upon the amount of research required - The Marketing Is Us Mini to The Marketing Is Us Fully Comprehensive.

Don’t waste precious funds on marketing that doesn’t work.

Call us on 1300 560 277 or Email Us to discuss your marketing plan needs.


What’s in a Marketing Plan?

A marketing plan considers your market, customers, product and services and  provides integrated strategies appropriate for your target audiences.

Plans are succinct,  serve as living documents and summarized in one page.

A marketing plan comprises two sections. The second part utilises  the findings of the first:

Situation Analysis: product/service overview, market definition, trends,  marketing audit and SWOT;

Marketing Strategies: objectives, target market, strategies, timings, budget and evaluation.

Undertaking a holistic, considered and integrated planning approach is the cost effective way to increase customers, sales and profits.