As Qantas rebuilds its brand after recent events, much of its focus will undoubtedly be on rebuilding trust. Trust, as global public relations company Edelman noted in their 2010 survey, is an essential line of business.
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As Qantas rebuilds its brand after recent events, much of its focus will undoubtedly be on rebuilding trust. Trust, as global public relations company Edelman noted in their 2010 survey, is an essential line of business.
It’s still strategy first when marketing in this digital age. Here is a great 4 minute video capturing some comments from attendees at the Australian Marketing Institute 2011 conference which has just concluded.
Supporting a cause close to the heart of your business, that is meaningful and relevant to your staff and customers, has always been good business. For causes, harnessing social media to build a community which then advocates on behalf of your brand or cause is even more powerful.
As we mourn the passing of Steve Jobs and contemplate his legacy, we’re reminded to give it our best right now, while we have the opportunity.
Seeing Bryan Adams this week on his Bare Bones tour, reminded me of the core of marketing – marketing’s own ‘bare bones’.
This blog usually focuses on marketing issues – matters that can be of assistance other businesses – small to large. As today marks ten years since the attack on New York’s twin towers, I wanted to make this post a little more personal.
With the news today of Steve Jobs’ resignation from Apple as CEO, this post revisits an inspirational address he gave to the graduating class of Stanford 2005.
White space could be considered a rather Zen like concept. Noiseless. Calm. Uncluttered. It’s also very important for communication and has applications for marketing strategy.
What were you doing in 1991? The year was marked by the breakthrough of grunge music, the sad passing of Freddie Mercury and the birth of the world’s first website.
The Australian Bureau of Statistics (ABS) will conduct the Census of Population and Housing on Tue 9 August to capture an accurate snapshot of Australia and our characteristics, providing valuable information for business decision making and marketing strategy.
