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Described as the father of the post modern corporation, Tom Peters has been providing management wisdom for more than thirty years. Co-author of the seminal “In Search of Excellence”, Tom Peters has written more than a dozen international bestsellers. His passion for Excellence is unrivalled. In 2012 he is releasing one part of a 23 part mega presentation entitled “Excellence Now” with material drawn from more 2500 presentations given over thirty years.
Marketing and leadership strategist David Meerman Scott has shared a keynote based on his best selling book ‘Real-Time Marketing & PR’ . He shows how to instantly engage your market, connect with customers and create products that grow your business – now!
How better to prepare the mind than reading. This post shares some recently circulated reading lists and a few of our own recommendations.
In celebration of International Women’s Day 2012, we cite three local organisations empowering women, and include three TED talks presented by three other inspirational women.
As marketers we need to understand how technology has changed the way our customers live and communicate, and shape our products and services accordingly. Amber Case is a cyborg anthropologist, who studies the interaction between humans and technology. Amber says technology is actually helping us to be more human.
Creating strong brand communities has several business benefits – including building customer loyalty and achieving marketing efficiencies. This post explains how.
During her recent official Australian visit, HRH The Crown Princess of Denmark (‘our Mary’), flew to Broken Hill to tour the Royal Flying Doctors (RFDS) headquarters, where she announced a joint initiative between The McGrath Foundation and the RFDS of Australia’s first flying Breast Care Nurse. The initiative reflects a strategic alliance between the two non-profits – a powerful partnership which will provide benefits to many.
Architects Michael Chen and Kari Anderson of Normal Projects designed an innovative solution for a tiny Manhattan apartment cramped for space. Perhaps design thinking principles were used to arrive at this functional and unique solution.
Design thinking is an innovative approach to solving problems. Human centric – it focuses on the audience, involves development and testing of hypotheses, and rapid and frequent prototyping. For businesses not wanting to rely only on analytics or feeling and intuition, design thinking represents a third way to approach problems and innovation.
