Creating strong brand communities has several business benefits – including building customer loyalty and achieving marketing efficiencies. This post explains how.
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Creating strong brand communities has several business benefits – including building customer loyalty and achieving marketing efficiencies. This post explains how.
An inspirational talk by Jacqueline Novogratz, CEO of the Acumen Fund.
During her recent official Australian visit, HRH The Crown Princess of Denmark (‘our Mary’), flew to Broken Hill to tour the Royal Flying Doctors (RFDS) headquarters, where she announced a joint initiative between The McGrath Foundation and the RFDS of Australia’s first flying Breast Care Nurse. The initiative reflects a strategic alliance between the two non-profits – a powerful partnership which will provide benefits to many.
Architects Michael Chen and Kari Anderson of Normal Projects designed an innovative solution for a tiny Manhattan apartment cramped for space. Perhaps design thinking principles were used to arrive at this functional and unique solution.
Design thinking is an innovative approach to solving problems. Human centric – it focuses on the audience, involves development and testing of hypotheses, and rapid and frequent prototyping. For businesses not wanting to rely only on analytics or feeling and intuition, design thinking represents a third way to approach problems and innovation.
As Qantas rebuilds its brand after recent events, much of its focus will undoubtedly be on rebuilding trust. Trust, as global public relations company Edelman noted in their 2010 survey, is an essential line of business.
It’s still strategy first when marketing in this digital age. Here is a great 4 minute video capturing some comments from attendees at the Australian Marketing Institute 2011 conference which has just concluded.
Supporting a cause close to the heart of your business, that is meaningful and relevant to your staff and customers, has always been good business. For causes, harnessing social media to build a community which then advocates on behalf of your brand or cause is even more powerful.
As we mourn the passing of Steve Jobs and contemplate his legacy, we’re reminded to give it our best right now, while we have the opportunity.
Seeing Bryan Adams this week on his Bare Bones tour, reminded me of the core of marketing – marketing’s own ‘bare bones’.