Our response to a recent article ‘The Emperor’s New Tweets‘ was published this week in BRW and judged ‘Letter of the Week’.
Download it here: Remember-the-Customer
What do you think?
Updated:
Further response: Mark Cameron: Twitter ain’t Twaddle in BRW 15 July 2010
Related Posts:
Deloitte. Social Media Rock Stars
Social Media at Deloitte Australia (Webinknow Blog)
Well put Anne.
You cannot place the same metrics on social media marketing as you place on traditional media, although there is some crossover social media is as much about engagement with the “community” and providing service as delivering promotions and sales pitches.
Its about creating a constant online presence direct to your consumers, I saw a stat the other day indicating that 98% of people now expect your business to have a social media presence and be able to actively interact with you.
Your right about it not being “FREE” significant sweat equity is involved, but the return is more engaged, informed consumers.
Well Done,
Adam