David Meerman Scott and Danielle Crismani (Baked Relief).
Marketing strategist and best selling author, David Meerman Scott has just completed his recent tour Downunder.
David is the best selling author of several books including “The New Rules of Marketing & PR” which has been published in 26 languages and his most recent book “Real-Time Marketing & PR”, which was ranked #2 on the Wall Street Journal bestseller list. David’s blog - Web Ink Now – is one of the most world’s most popular marketing blogs.
In “Real-Time”, David discusses how today’s speed of communication has meant that organisations don’t have months to formulate plans. Rather, they need to be agile and in a position to respond in an instant – the moment something happens – in ‘real time’.
“Speed and agility are the decisive competitive advantages today.” David says.
Real-Time Marketing – Responding Now
Twenty first century technology which has provided the platform for real-time marketing, has not only impacted our customers’ behaviour but has also enabled marketers, using tools like social media, to communicate and build relationships with their customers in powerful new ways .
David points out that social media also enables businesses to read their customers’ buying signals as they interact with their brands.
For businesses to implement a real-time marketing approach, they need to firstly research which platforms their customers are using online, then monitor and engage them there.
Seven Real-Time Marketing Tips
Here are seven real-time marketing tips from David’s presentation.
Social Media and Real-Time
1. Social media are tools, real-time is a mindset.
Real-Time Response
2. Act now before the window of opportunity vanishes.
3. Respond in the same media that the news or incident broke.
Real-Time and Media
4. Watch Wall Street Journal online today for stories which will be in print tomorrow.
Social Media Ethics
5. As in offline communication – give credit when using other people’s material.
Real-Time How
6. Implement systems and processes which allow your business to communicate and monitor in real-time.
Audience
7. Tell your story to an interested market.
Thanks David for a great presentation.
Are you engaging your customers in real-time?
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Hi Anne,
Thanks for the blog post about David Meerman Scott’s latest book Real-Time Marketing and PR. Looks a definite must-read!
I think from a strategic perspective, speed and agility have always triggered decisive competitive advantages. So there is nothing tangibly new here in what David saying, However, where this begins to have relevance is how he applies this same concept to the Seven Real-Time tips which definitely show any organisation or individual can begin to add value using these tips.
Look forward to more great blog post from you Anne!
Bernie
Hi Bernie
Thanks for visiting and your comment. Yes, David likens today’s real-time focus to the Wall Street bond trading world he experienced in the 1980′s, where decisions were made in split-seconds.
The tips mentioned in this post are only some of the take-outs from his masterclass. These ones I believe are key to apply in any professional marketing approach today. David’s book and presentation contains many more examples and insightful gems for practical application.
Look forward to discussing the book with you when you read it.
Best wishes!